From Protein Chips to Protein Ice Cream: How Performance Food Took Over the Grocery Aisle

 Walk down any grocery aisle today and you’ll notice something strange — and kind of wonderful. The chip rack now has 25 grams of protein per serving. The freezer section has ice cream that promises to build lean muscle. There’s protein-packed pasta, high-protein yogurt, protein cookies, protein puffs, and even protein coffee. What happened? When […]